Irish Sponsorship Summit 2018 Speakers
Founder, T1 AgencyFounder of the T1 Agency in Toronto, Mark is a leading figure in the sponsorship and marketing industries. After founding T1 in 1994 as Trojan Sports Marketing, Mark has gone to work with countless major international brands, sports properties and causes - including Nike, Nissan, Mattel, AIR MILES, The Red Cross and Habitat for Humanity - to develop game-changing marketing and sponsorship strategies and award-winning experiences. A big believer in giving back, Mark continuously shares his knowledge and passion for marketing and sponsorship. He has spoken at numerous international conferences, such as IEG and IFC, and is Chair of SponsorshipX, an international marketing event which gathers industry leaders from across the global for a live-action conference experience. He is an avid blogger, contributor, and writer, with his book What Sponsors Want to be published in the coming year.
Sr. Manager Global Sponsorship Activation Visa Europe
For the past 8 years Alex has worked extensively with advertisers, networks and media agencies throughout Mexico, US and Europe. Working at both the regional and local levels Alex delivers strategic thinking, creativity, market activation, and client marketing
Chief Commercial & Marketing Officer, European Golf Tour
Nathan oversees all commercial and marketing aspects of the organisation, including the Ryder Cup. Primary focus of the role is to step change revenue generation through deeper fan engagement and business based propositions for partners. Previously, Nathan lead the Barclay’s Global Sponsorship group, managing partnerships around the world including the Barclay’s Premier League & ATP Tennis Finals, alongside Arts & Entertainment venues from the Barclays Center in New York to the Donmar and the O2 in London. Before this, Nathan led Procter & Gamble’s Global Sports Marketing division, including the Olympics “Proud Sponsor of Mum” TOP partnership program. Nathan’s background was originally in sport as a hockey & rugby player, PE teacher and coach. Through playing student sport he became involved in both the British University Sports Association, acting as their Vice Chair, and also World University Sport.
Head Commercial Partnerships / Sales, European Golf Tour
Max is a successful Irish sponsorship export now operating at the highest level of the sponsorship game as Global Head of Partnership at the PGA European Tour. With a deep background in brand and agency marketing, Max had a successful spell as Commercial Director at the FAI where he reinvented and reinvigorated the organisation’s approach to sponsorship and was responsible for key partnerships that are still in place today. After a move to London, Max took a leadership role at SportsRisq, a key commercial partner to football clubs in all of the major leagues across Europe and beyond. In his current role with the European Tour, he oversees the acquisition and management of the Tour’s global partnerships as well as managing the team that delivers tournament and event level partnerships across all regions. The role also keeps him involved in the Irish sponsorship scene as he oversees the commercial and sponsorship success of the Dubai Duty Free Irish Open taking place in Ballyliffin, Donegal in July 2018.
Co-founder, vStream Group
Andrew Jenkinson is Director and Co-Founder of The vStream Group. Prior to founding The vStream Group with childhood friend Niall O’Driscoll, Andrew was a founding member of Irish software startup SteelTrace which was acquired by US Multinational Compuware for $20M in 2006. Andrew has received significant award recognition including Internet Marketer of the year, Entrepreneur of the year (European Business Awards) and Irish Times Innovation Awards. Andrew is a keen musician, father of 3, and loves anything with an engine!
Global Director, Consumer Marketing, IMG’s Action Sports and Endurance Divisions
Her career began in Hollywood, where she apprenticed with Emmy and Academy Award-nominated producers, and later segued into a production role on FOX’s global hit television series: House, M.D. Next, Ashley moved to Universal Studios where she facilitated international marketing campaigns for multiple feature films. In her current position, Ashley builds consumer engagement strategies and identifies new experiential business opportunities / strategic alignments within IMG’s global Entertainment and Events portfolio. Recent projects include: ELEAGUE (an eSports joint venture between IMG’s parent company Endeavor and Turner Broadcasting), Bear Grylls Survival Challenge (a new endurance sport by IMG and Bear Grylls Ventures), globalization of The Color Run, and various projects spanning Virtual Reality, Festivals, and Experiences. When she isn’t spending quality time with her work-laptop, Ashley can be found scouting the perfect snowboarding trail, seeking adventures around the world, or sharing a thoughtful analysis of Robert Downey Jr’s latest film. She holds a B.A. in English from the University of Florida.
Group Brands Director, AIB
Mark Doyle is currently leading the Brand Engagement team at AIB which is one of Ireland's leading financial institutions. Over the last three years, he has led the development of groundbreaking and award-winning marketing programs and campaigns for AIB and EBS, for example the innovative #TheToughest campaign, a sponsorship of the Gaelic football. In 2016, Mark became AIB Group Brands Director with responsibility for the AIB, EBS, First Trust & Allied Irish (Great Britain) brands charged with putting transformational marketing at the heart of AIB's business strategy and developing customer connection programmes that break with convention and differentiate the brand. Mark Doyle is a marketing leader with 20 years of experience in developing and delivering impact and profit-driven business solutions within industry-leading organizations such as AIB, eir, Diageo, Northern Foods and Pernod Richard..
Head of Sponsorship, Three Ireland
I am currently fortunate enough to work as an integral member of the Three Ireland Commercial team where the Sponsorship function has really developed a clear role as a powerful generator of growth across the business. It is powerful to be part of a team with such a huge consumer-centric vision with innovation at its core. In the role as Head of Sponsorship, I lead the team with specific responsibility for the management of our partnerships with the 3Arena, the Irish Football Team, the Summer Festivals of Longitude and Electric Picnic and Waterford GAA. We focus on developing integrated campaign's related to our sponsorship assets that drive real value for the Three brand. I have a natural understanding of the value of collaborations and teamwork in the delivery of the brand vision, allied to a business acumen that includes an in-depth knowledge of the commercial, financial, legal, and economic drivers of major marketing and sponsorship campaigns. The sense of accomplishment and having a real passion for what we do is what drives me.
Director Of Content, Activative
Co-founder of sponsorship and sports business activation intelligence and insights provider 'Activative' - where he is director of content and consulting. Before foundin Activative, Jeremy was the director of the consultancy at the media/marketing agency Xtreme Information and prior to that worked for media consultancy Human Capital. Before working in marketing and sponsorship, Jeremy was a journalist and an editor in the media, financial, legal and political arenas. Activative is a sports and entertainment marketing intelligence and insight provider focusing on sponsorship activation, rights-holder campaigns and sportsbiz advertising. Our subscription and consulting services that help our clients - rights-owners, brands/sponsors, agencies/professional services - remain at the forefront of the evolving landscape. Through our campaign monitoring service and case study database, our briefing reports, trend and property reviews and presentations and our curated digital magazine, we provide clients and subscribers with trends insights, activation stimulus, creative idea generation, competitor/sector analysis and strategic planning. Our role is to advise, analyse, explore, filter and stimulate marketers across the entire space: from traditional sponsorships and brand tie-ins, strategic collaborations and commercial alliances, property owner marketing and brand campaigns across the sports and entertainment space.
Group Sponsorship & Activation Manager, Electric Ireland & ESB
Creative and results focused senior marketer with 15 years extensive marketing experience gained in a number of industries including energy, telecoms and technology. Key specialties include marketing communications & campaign management; channel development; digital marketing & social media strategy, sponsorship and PR as well as team development. Self starter with a proven track record in delivering commercial objectives and brand value through high-impact campaigns, category leading marketing initiatives and the harnessing and application of digital innovation.
Director, Line-Up Sports and Leading Sport
Chosen amongst most Influential Women in Sport by Sport for Business, in 2014, 2015 and 2017) with 20 years experience in international top-level sports / marketing and managing large projects and developing business at a pan-European level. Maeve is a specialist in development strategies for governing bodies and federations, across performance, athlete, grassroots and development, membership, commercial, public affairs and governance. Has worked within world-class High-Performance organisations including Real Madrid, FC Barcelona, Inter Milan, Man City, Celtic, Liverpool, RFU/Premiership Rugby, Ryder Cup, European Tour, amongst others.