Irish Sponsorship Summit 2017 Programme



Opening Remarks
Colette Sexton, Emcee, Sunday Business Post


“What’s the Story”
Branded Content, Storytelling and Sponsorship – Extracting Maximum Value from Sponsorship
Colm O’Regan, Humourist, Writer, Broadcaster
Colleen Savage, Head of Strategy, MEC
Gavin Collins, Head of Wavemaker
Grainne Galvin, Senior Brand Manager, General Mills & Yoplait Ireland


“Global Sponsorship Trends”
Lesa Ukman, Founder Lesa Ukman Partnerships


“Music Partnerships for the Next Generation”
Jennifer Hills, SVP Strategic Partnerships, Globe – Universal Music


Networking Coffee


“Digital Value: Creating, Measuring, and Protecting It”
Charlie Beall, Digital Media Consultant, Seven League
Elly Cockcroft, Head of Marketing, Brand and Digital, MCC Lord's Cricket Ground


Choice of 5 Workshops


Stand Up Lunch & Networking sponsored by Davis Events Agency


“The Intersection of Fan Engagement, Data and Sponsorship” 
Phil Stephan, Director Global Consulting, Two Circles
Stuart Ramsey, Head of Sponsorship, Southampton FC 


Workshops Repeat


“How Great Brands do Great Activations”
John Clark, SVP, Fenway Sports Management


O’Hara’s Craft Beer & Wine Reception sponsored by Croke Park

Irish Sponsorship Summit 2017 Workshops

Return on Engagement – Measuring the Value of Your Sponsorship
- Ian Malcolm, President, Lumency INC. joining us from Toronto


Blurring the Lines:  Cause Marketing or Sponsorship – The Commercial Approach to CSR
- Daragh Persse, Founder, The Brand Fans
- Gavin McAllister, Sponsorship Manager, Three Ireland
- Mel Young, Founder, Homeless World Cup, joining us from Scotland
- Liz Yeates, CEO, Marie Keating Foundation

Fredda Hurwitz in Conversation with Lesa Ukman
- Fredda Hurwitz, Global Chief Strategy Officer, ‎Havas Sports & Entertainment and ESA Board Director, joining us from London
- Lesa Ukman, Founder, Lesa Ukman Partnerships, joining us from Chicago

Mass Participation - A Hidden Gem for Sponsorship Success
- Oliver Kirwan, Director, Elite Event Management
- Declan Byrne, Co-founder, Titan Experience
- Mark Pollock, Founder, Run in the Dark

Using Digital to Drive Engagement
- Roisin Glynn, Head of Social, AIB
- Patrick Somers, Sponsorship Manager, AIB
- John Carey, Digital Content Manager, AIB